
The win follows a competitive three-way pitch with undisclosed agencies and sees JWT Sydney responsible for strategy and creative across the entire Patak range.
AUSTRALIA - JWT has won the creative account for British-Indian curry paste and spice company Patak's in Australia and New Zealand from creative agency Host Sydney.
The win follows a competitive three-way pitch with undisclosed agencies and sees JWT Sydney responsible for strategy and creative across the entire Patak range.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.
A recent focus on the brand’s communal experience falls short of conveying what Éric Blais believes makes Starbucks truly unique: well-crafted coffee.
The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.