Ben Bold
Jul 28, 2023

KFC converts restaurant into omakase experience to celebrate Teriyaki Burger launch

The branch will open on August 4th in London.

KFC: Waterloo branch transformed into Japanese-style restaurant
KFC: Waterloo branch transformed into Japanese-style restaurant

KFC is turning its Waterloo branch into a Japanese-style restaurant for just one day to celebrate the launch of its Teriyaki Burger.

Reservations are open until 31 July, with prospective diners asked to book a table for an £11 charge, the proceeds of which will be donated to the KFC Youth Foundation.

Consumers who secure a place will be welcomed into the KFC London Waterloo restaurant on 4 August, when they can dine in the restyled, omakase-style environment, featuring a Japanese aesthetic, highchairs and a Colonel's Table.

Once seated, guests can order the limited-edition menu selected by Japanese chef Akito Greenland, with six courses that combine KFC chicken with Japanese cuisine. Omakase means "leave it up to you", referring to when a customer leaves the decision for an order to the chef.

The courses include KFC Yakitori, KFC's Popcorn Chicken served on a bamboo skewer, marinated in the new Teriyaki Sauce; KFC Karaage, crispy Japanese Original Recipe Fried Chicken coated in KFC's seasoning, served with ponzu; and Mini Chicken Fillet nigiri, a crispy Mini Chicken Fillet and sushi rice, finished with a creamy, wasabi-infused garlic buttermilk mayo.

The finale will be KFC's Teriyaki Burger.

Greenland said: "I'm a big fan of KFC, so when they approached me to curate their omakase menu, I couldn't say no. Getting the chance to fuse their most-loved menu items with authentic Japanese cuisine has been a dream come true and I can't wait for everyone to try them."

Source:
Campaign UK
Tags

Related Articles

Just Published

11 hours ago

Tech On Me: Are Chinese tech giants doing enough to ...

In this week's edition: Chinese social media platforms take on xenophobia, Australia looks to prevent teens from using social media, Meta's plans to introduce generative AI into the metaverse, among other tech news in the region.

12 hours ago

Samsung’s new global campaign taps travel bug to ...

The work by BBH Singapore shows how new AI features in the Galaxy S24 like 'circle to search' turn travel photos into mobile tools.

12 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

13 hours ago

Agency Report Card 2023: Wavemaker

With a sharp ascent to the top spot in Campaign’s Media rankings for 2023, Wavemaker had a solid year of performance even amidst an uncertain economic landscape.