Customer Experience
NBA and Hennessy open corner shop at Selfridges
The event was created by Earnies, Hot Pickle and LVMH.
FTLife Insurance rebrands, launches new identity with strategic focus on CX
Targeting Mainland China and broader Asian markets, CTF Life's rebranding leverages its association with the renowned Chow Tai Fook Group. Campaign speaks with the brand's CSO on enhancing customer experience through this strategic transformation.
Dept taps spatial tech to grow client base in Asia-Pacific
With few splashy pitch wins to speak of, the Carlyle Group-backed firm is content to steer its APAC acquisitions to solving product and tech solutions for clients as it edges closer to taking the company to market. Campaign sits down with Dept's leaders to find out more.
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The CMO's MO: Alice Au thinks the marketing funnel has "fundamentally changed"
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
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KFC Thailand’s CMO on local flair, innovation, and his recipe for success
"Thailand is one big restaurant. We'd be out of our league if we claimed that KFC is competing against Thai street food," says CMO Suhayl Limbada.
Inside Reddit's strategy to court advertisers in Asia Pacific
Durgesh Kaushik, the platform's APAC leader explains to Campaign why Reddit has already put down roots in Australia, Taiwan, Hong Kong, Cambodia, Malaysia and Vietnam.
Crisis in a cup: Manner Coffee faces PR debacle following incidents of employee violence
One of China's top coffee brands is now under intense scrutiny regarding its workplace culture and customer safety.
The Monkeys Sydney, Ogilvy Singapore take home Grand Prix glory at Cannes Lions 2024
Thai agency Choojai and Friends also emerged as industry favourites, clinching the gold for their lauded "Sammakorn not Sanpakorn" campaign, as a number of other metals were awarded across Asia-Pacific.
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The Philippines' top 50 brands
Online retailers, digital wallets, tech or e-commerce giants—check out which brand earned the coveted top spot for exceptional consumer experience in our research with Milieu Insight.
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Dione Song on Love, Bonito: ‘Not just clothes, we sell empowerment, confidence and community’
At Campaign’s flagship event, Love, Bonito's chief executive shares her winning strategy: a crystal-clear value proposition, thoughtfulness in design, and seamless omnichannel experience.
Pride 2024: A call for more courageous allies
If businesses want to be allies of the LGBTQ+ community, they should act like they mean it, says Howard Pulchin-Ramos.
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Not dead yet: Is it time for brands to invest more in the over 50s?
Age should be seen as a creative asset, not a hindrance to new thinking, Hot Pickle's Rupert Pick writes.
Campaign360 2024: Highlights
Catch all the highlights from the two-day event that took place on May 14-15 for all things disruption, AI, creativity, and more.
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40% women work through high levels of menstrual pain: Deloitte
TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.
How to tackle data-driven customer experience strategy
It's never been more crucial to understand audience targeting, brand growth, and campaign success measurement. Yet, Australian businesses are lagging in the adoption of data-driven strategies, asserts RMIT Online's Anshu Arora.
Agency Report Card 2023: VMLY&R
The agency’s performance across both business and creativity didn’t quite match 2022’s. However, with a new leadership team in tow, VMYLY&R should be ready for a wave of change and innovation following its merger with Wunderman Thompson.
Agency Report Card 2023: Ogilvy
In 2023, Ogilvy elevated Asian creativity to the global and regional stages, but a bevy of leadership changes could lead to an unpredictable period ahead.
Agency Report Card 2023: EssenceMediacom
After completing the biggest merger in media agency history, the new behemoth has doubled down on expanding its services to achieve impressive business growth, but has missed opportunities to progress in other areas.
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
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Our 2023 Agency Report Cards will be out tomorrow
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