Benjamin Li
Aug 19, 2011

Kinetic China aims for better outdoor monitoring tools

SHANGHAI - WPP's outdoor media agency Kinetic China partners with retail audit Smart Info, launch a new service of bus shelter in-time monitoring, to provide advertisers the most accurate reports within 24 hours, which boost to be a first in the media monitoring industry in China.

Kinetic sychonizes GPS, LBS, mobile in enhancing the monitoring of bus shelter ad campaigns

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