Marketing Analysis
Staff Reporters
Sep 3, 2018

Korea's top 100 brands for 2018

The performance of domestic giants indicates that corporate scandals have little bearing on consumer perception.

A woman pauses outside a Samsung store in Seoul (Source: AFP)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Cheetos’ launches limited edition fashionably functional pants

4 Cheetos’ launches limited edition fashionably functional pants

Labubu, the art toy craze and why grown-ups can’t get enough

5 Labubu, the art toy craze and why grown-ups can’t get enough

WPP offers free Friday lunches to lure staff back to office

6 WPP offers free Friday lunches to lure staff back to office

Mash names all-female executive team, shifts global HQ to Singapore

7 Mash names all-female executive team, shifts global HQ to Singapore

Move and win roundup: Week of April 21, 2025

8 Move and win roundup: Week of April 21, 2025

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

EMA 2025 winners revealed in live ceremony

10 2025 winners for Event Marketing Awards announced in live ceremony

Related Articles

South Korea fines Meta $15 million over data breach
Nov 7, 2024
Staff Reporters

South Korea fines Meta $15 million over data breach

Korea's top local brands
Sep 3, 2018
Staff Reporters

Korea's top local brands

Korea's top mobile-friendly brands
Sep 3, 2018
Staff Reporters

Korea's top mobile-friendly brands

Six things performance marketers need to know about South Korea
Oct 9, 2023
Matthew Keegan

Six things performance marketers need to know about ...

Just Published

Publicis Groupe elevates Lisa Zhang to CEO role across two key agencies in China
3 hours ago
Staff Reporters

Publicis Groupe elevates Lisa Zhang to CEO role ...

A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang, will oversee MSL and Publicis Influence in China.

Polestar takes (subtle) aim at Tesla as EV wars heat up
14 hours ago
Chris Powell

Polestar takes (subtle) aim at Tesla as EV wars heat up

The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.

WPP reports 2.7% revenue decline in Q1 2025
21 hours ago
Beau Jackson

WPP reports 2.7% revenue decline in Q1 2025

China continues to slip, recording the steepest revenue dip among WPP's top five markets.

Reaping Jumbo profits: How brands see a niche in animated movies
22 hours ago
Sadhana Insights

Reaping Jumbo profits: How brands see a niche in ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.