Leo Burnett/Beacon Tokyo promotes Mitsuishi to newly created position

Mitsuishi's promotion is described by the agency as a "key move" as it realigns its approach to further drive growth through digital. 

"Reporting directly to me, Mitsuishi's mission is to make sure that all the key digital experts work better together to create a digital competency that runs through the agency," said Nicolas Menat, president and representative director, Beacon/Leo Burnett Tokyo. 

Mitsuishi is also tasked with ensuring that digital is fully integrated into the agency's strategic approach for brands at every stage of the process. "Digital still is too often considered as a tactic, while its space needs to be at the core of any strategy of consumer engagement," said Menat. 

In his new role, Mitsuishi will be supported by a newly-created ‘Digital Operating Team’ consisting of creative, digital producers, department of design, procurement and digital media, which will regroup around him.

"With our objective of being Japan's best creator of ideas that move people and build brands, and with digital impregnated in all consumers lives; we created this new position to assure that our digital competency runs through all the agency and help us to deliver even better creative and fully relevant solutions to the users,” said Mitsuishi.

Mitsuishi’s career in Digital started 13 years ago in Quito, Ecuador, where he launched a multimedia production boutique focusing on interactive design, computer graphics and digitally integrated solutions.

In Japan since 2000, Mitsuishi delivered digital solutions within the IT and finance sectors before joining the agency side in 2003. He joined Leo Burnett/Beacon in 2011. 

He's worked at Mccann Worldgroup and DDB, where he led local and global digital strategies with a strong focus on search, social and relationship management.