Staff Reporters
May 23, 2011

Lisa Wei departs UM China for Aegis Media

SHANGHAI - Lisa Wei has been appointed as chief investment officer at Aegis Media China, less than nine months after taking on the COO role at UM China.

Lisa Wei
Lisa Wei

UM China appointed Wei in August last year as chief operating officer reporting to Simon Woodward, CEO of UM China. Her appointment at the time followed an even shorter stint at OMG in China as CEO of its buying operation OPera. She joined in May 2010 and news of her new role at UM China broke shortly after in August.

Confirming Wei's departure, Woodward said, “During her time with UM Lisa made many positive contributions, and UM wishes Lisa the best in her future endeavors."

Woodward confirmed that Jacky Tang, MD of Magnaglobal, has been appointed to manage the firm's media investment and negotiating responsibilities with chief strategy officer Amy Peng managing UM's Beijing office. 

"UM clients will not experience any disruption in services as Jacky and Amy take on these new roles," he added.

Wei officially joins Aegis Media China on 2 June. She will be responsible for consolidating group resources of all media, enhancing media partners' relationships and creating communication values with innovative media investment management.

“With her strong background in operations, negotiation skills, media relationships, client experience and in-depth knowledge of the China market, Lisa is well equipped to help us drive excellence in media investment and give clients a reason to choose Aegis Media,” said Michelle Lau, COO of Aegis Media China.

Prior to OMG, Wei worked at Mindshare since 1997. She held various senior executive posts at Mindshare and GroupM's office in China, including partner for the Exchange in Beijing. She has 24 years media experience in 4A agencies, including 16 years in China and eight years in Taiwan.

Source:
Campaign Asia

Related Articles

Just Published

49 minutes ago

Australian Podcast Awards 2024 crowns Podcast of ...

ABC's 'Ladies, We Need To Talk' took home the top gong, alongside winners from across the country.

5 hours ago

João Braga joins Publicis Groupe Hong Kong as ...

Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.

5 hours ago

How marketing helped Chinese apps and games to ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.

6 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.