Benjamin Li
Jul 30, 2012

Maxus and Omega highlight Olympic sponsorship with first mobile news app on On.cc

HONG KONG - Maxus has aligned with Oriental Daily's website on.cc to kick off a mobile news app sponsorship aimed at building brand association between the Olympics and Omega.

Maxus and Omega highlight Olympic sponsorship with first mobile news app on On.cc

The Omega mobile app campaign started on the opening day of the Olympics (27 July) and will run through 12 August.

Maxus is the media agency for the Omega account after winning the Swatch Group's media business in 2010. The sponsored mobile app aggregates all Olympic related news, events, editorials and results into one platform.

Cythnia Lau, digital planner of the agency, pointed out the client's challenge that although Omega has been the official sponsor for 100 years, but locally, people are not really aware that they are the official sponsor and timekeeper for the events. The campaign aims to build audience awareness and strengthen brand association between the games and Omega’s role as the official timekeeper.

The campaign is a three-way partnership among on.cc, Maxus Hong Kong and Omega in London.

Lau said that the Olympic is also about win and record-breaking, hence a tally of medals, Omega’s Olympic TVC are also included in the mobile platform, the mobile campaign is also supported by print and OOH.

"Audience are more tech savvy and looking for instant information, especially reading news while on the go, so we are able to bring Omega's Olympic sponsorship on the go," she added.
 

 

 

 

 

 


 

Source:
Campaign China

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