HONG KONG - Ocean Park has awarded media duties to MediaCom Hong Kong for another three years after a pitch in July.
Vivian Lee, marketing director at Ocean Park told Campaign Asia-Pacific that MediaCom’s media strategy, creative consideration, and media rates are overall strong compared with other agencies. She did not disclose the other agencies who joined the tender.
Ocean Park renewed its contact with its creative agency Metta Communications last year, also for three years.
The popular Hong Kong destination is currently running a creepy campaign for its annual Halloween event.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.
Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.
Lindley’s work at VaynerMedia, balancing strategic vision and growth with empathetic leadership, makes him a standout figure in the APAC marketing landscape.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
