MediaCorp launches programming on TV5 in the Philippines

Broadcasts began on 24 August and mark the first time a Filipino free-to-air TV channel has had a time-belt dedicated solely to MediaCorp content. The time-belt runs from Mondays to Fridays, noon to 2pm.

All content has been dubbed in Tagalog, the national language of the country. About 520 hours of MediaCorp content is scheduled to be broadcast in the first year of this collaboration.

The time-slot has been launched with blockbuster show The Little Nyonya, and sitcom Phua Chu Kang Pte.

Doreen Neo, senior vice-president of MediaCorp Studios and Content Distribution, said: “The TV5 time-belt is an excellent platform for our home-grown content. It will help establish familiarity and build habitual viewership of our content in The Philippines. This is a great opportunity for us to enter a new market, following our earlier time-belt established in Malaysia.

Aris Cebrero, brand manager of TV5 Young Adults said that the “stability and proven track record of MediaCorp will help TV5 stabilise and further strengthen its position in a challenging duopoly environment.”

Meanwhile, in August MediaCorp announced it was expanding into outdoor advertising and had been appointed by ION Orchard to operate all its digital screens in the shopping mall.