Benjamin Li
Sep 3, 2010

Mercedes-Benz promotes Mao Jingbo to VP marketing in China

BEIJING - Mao Jingbo, who has been marketing director for Mercedes-Benz (China) since 2007, has been promoted to vice-president of marketing.

Mao Jingbo
Mao Jingbo

Mao (pictured) will report to Bjoern Hauber, EVP of the company.

Before joining the German auto giant, Mao was senior VP at Ruder Finn Beijing, where she managed all their key accounts including Audi.

Mao is a well-known career women and 'celebrity' in the marketing industry in China. Before her stint in PR, she worked as a journalist for China Daily as one of the first reporters covering the classical music beat in China.

BBDO, MEC and Fleishman-Hillard are the current agency partners for Mercedes-Benz in China.

Source:
Campaign China

Related Articles

Just Published

7 hours ago

Publicis hikes salaries 7% after record 2024 and is ...

Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.

12 hours ago

How adland can reduce emissions from streaming ads

As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.

13 hours ago

Assembly achieves B Corp in six APAC markets

EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.

13 hours ago

How the industry can move past rhetoric to take on ...

While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.