Staff Reporters
Nov 30, 2010

Metersbonwe launches 3D digital campaign in China for M Polar

Apparel giant Metersbonwe in China is launching its Winter line M Polar with a digital campaign in the Mainland.

Metersbonwe M Polar
Metersbonwe M Polar

Metersbonwe continues to use the star power of Taiwanese singer Jay Chou. The campaign rest on Mpolar.com.cn, a website designed in 2D and 3D and linked to major social networking portals like RenRen, MSN, Sina, QQ and Kaixin.

‘Play cool’ is the new theme for M Polar and the focus of the campaign is the brand's latest down jacket line.

Visitors can put on their 3D glasses and browse through a mix-and-match look book, the TVC and other M Polar downloads. The digital project is developed by Bluedoor.

M Polar follows the creation of the M Jeans sub-brand by Metersbonwe. The fashion brand called a creative pitch for M Jeans in July 2010.

 

Source:
Campaign China

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