Amobee, which was recently acquired by Singtel, plans to leverage Adjitsu's technology to collaborate with ad networks, premium publishers, brands and agencies to create highly engaging and differentiated 3D mobile ad units.
CALIFORNIA - Mobile advertising shop Amobee has acquired 3D mobile ad business Adjitsu from Cooliris.
Amobee, which was recently acquired by Singtel, plans to leverage Adjitsu's technology to collaborate with ad networks, premium publishers, brands and agencies to create highly engaging and differentiated 3D mobile ad units.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Matri will offer the support and mentoring programme to its staff across 13 offices in North America, EMEA and APAC.
The company aims to support innovation in the global adtech ecosystem through this investment.
Once the industry’s most inspiring week, SXSW 2025 leaned too heavily on AI and left creativity to the sidelines. If it wants to stay relevant for brand and agency leaders, it’s time to refocus on substance over spectacle.
Plus, a handy cheat sheet overview of who is reportedly kicking the tires on TikTok.