Mindshare Thailand appoints new head of invention

Lertbunnapong comes to Mindshare from GM Multimedia where he served as creative marketing director. He also has had previous stints at Leo Burnett Thailand as a creative director, as well as Dentsu Young & Rubicam Thailand and TBWA Thailand.

On the sidelines, he is a columnist at BrandAge magazine, and author of Brand Portfolio Strategy, Advertising Design in New York and Idea on the Road.

"We are absolutely thrllled to have Lertbunnapong join our team," remarked Paul Gibbins, leader at Mindshare Thailand. "His marketing communications and creative credentials are second to none, but more than that he has a strong understanding of what is happening in popular culture in Thailand and therefore how brands can attach themselves to this."