Sengupta will be based in Mumbai but will work closely with the network’s offices in Bangalore, Channai and Delhi, as well as with the regional strategy team in Singapore.
She will report to Anita Nayyar, chief executive of Havas Media South Asia.
Prior to joining MPG, Sengupta was director of business insight at Synovate. She has also held senior roles at Indian research firm IMRB and at Ranbaxy Global Consumer Healthcare.