Benjamin Li
Jan 20, 2009

MSN launches digital mascots

HONG KONG - MSN Hong Kong today launched mascot cartoon characters Andox and Box, created by local celebrity Andy Lau, promoting the newly launched Windows Live Messenger 9.0 in time for the Year of the Ox.

MSN launches digital mascots
The Windows Live Messenger special package campaign site and banner display ads were developed by Agenda Hong Kong.

The dual mascots are adapted into various animated emoticons, video e-cards and dynamic pictures.

“To drive more awareness of MSN Messenger as a lifestyle online format, advertisers can now not only buy banner ads, but also do other seasonal and customised interactive marketing elements like video greeting cards,” said Polly Lau, marketing director of MSN Hong Kong.

MSN is the number one marketing platform with more than two million users, its main users being between the ages of 15 and 35.

Source:
Campaign China

Related Articles

Just Published

18 hours ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

19 hours ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

20 hours ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

20 hours ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.