Staff Reporters
Oct 6, 2010

Naga DDB scoops AOR for Hong Leong Bank Berhad in Malaysia

KUALA LUMPUR - Hong Leong Bank, a public listed company on the Malaysian Stock Exchange, has chosen Naga DDB as the agency-of-record for its integrated creative account.

Hong Leong Bank
Hong Leong Bank

Commenting on the win, David Mitchell, COO of Naga DDB, stated, “We’re tremendously excited about the partnership with one of Malaysia’s leading banks and look forward to working together with them to reach greater heights."

Added Ted Lim, deputy chairman and ECD of Naga DDB, “From DiGi’s Yellow Coverage Fellow to Perodua cars to Nippon Paint’s Blobbies, we demonstrated time and time again that we know how to use communication to create a unique position in people’s hearts and minds.”

It is believed that no agencies were pitching for this account and Naga DDB was hand-picked on the basis of its strong credentials in building some of Malaysia’s well-known brands.
 
The assignment will officially commence on 1 October. 

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