Dunmall, a UK native, will be based in New York and will report to Matthew Melhuish, group CEO of Sydney-based parent company Enero. He will work in partnership with Jon Wilkins, Naked chairman and co-founder.
Prior to his global role at Microsoft, Dunmall was responsible for Microsoft’s Asia Pacific and Latin American advertising sales. Before that he worked in mobile ad technology as senior vice-president and managing director for EMEA of aQuantive-owned companies Atlas and Drivepm. He was also CEO of media agency MindShare Interaction.
Wilkins said Dunmall's experience on all sides of the industry gives the agency "a critical 360-degree perspective". Melhuish cited Dunmall's experience across key markets, connections among major clients and media and "outstanding digital credentials".
Closer to home, Asia-Pacific CEO Philip Hayden departed Naked in June after just nine months on the job. At the time, the agency said founding partners Mike Wilson, ANZ chairman, and Adam Ferrier, global head of behavioural science, would lead the agency in the region while a replacement is sought.
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