The ad skews away from the usual cheerful, nationalistic approach and features people who have struggled in their own way to assert their place in a modern India. The stars in this commercial are real-life children from blind schools, orphans, families of war heroes, ex-servicemen and the Aman Peace committee, which protested against the CST Railway terrorist incident last year.
The other four public service spots look more closely into current society issues such as child abuse, HIV protection and copyright issues in the music industry.
Independence Day Film
Condom PSA Film
Child Abuse PSA Film
Fake Music PSA Film
HIV PSA Film
Credits:
Project Public Service Announcement Films
Client Network 18
Creative agency Cell 18
Creative director Zubin Driver
Copywriters Zubin Driver, Sonali Has
Director Zubin Driver
Production company Cell 18
Director of photography Rishi Punjabi
Music Adrian D’Souza
Exposure Television
The other four public service spots look more closely into current society issues such as child abuse, HIV protection and copyright issues in the music industry.
Independence Day Film
Condom PSA Film
Child Abuse PSA Film
Fake Music PSA Film
HIV PSA Film
Credits:
Project Public Service Announcement Films
Client Network 18
Creative agency Cell 18
Creative director Zubin Driver
Copywriters Zubin Driver, Sonali Has
Director Zubin Driver
Production company Cell 18
Director of photography Rishi Punjabi
Music Adrian D’Souza
Exposure Television
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