David Guerrero
Jul 11, 2016

New president proves the power of social in the Philippines

David Guerrero explains the Du30 phenomenon.

New president proves the power of social in the Philippines

Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.

Read the full article: How social media won the presidency in the Philippines

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

1 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

GroupM restructures across Asia, Indonesia leadership impacted

2 GroupM restructures across Asia, Indonesia leadership impacted

GroupM to merge agency brands into single P&L

3 GroupM to merge agency brands into single P&L

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

4 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Creative agency shake-up at WPP: Grey to move into Ogilvy Group

5 Creative agency shake-up at WPP: Grey to move into Ogilvy Group

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

Lululemon hands media account to GroupM in key Asian markets

7 Lululemon hands media account to GroupM in key Asian markets

How Trust Bank went from zero to a million customers in less than three years

8 How Trust Bank went from zero to a million customers in less than three years

LePub Singapore appoints Penny Sadlier as MD, makes five senior hires

9 LePub Singapore appoints Penny Sadlier as MD, makes five senior hires

Six agencies pitch for Emirates' $126 million global media account

10 Six agencies pitch for Emirates' $126 million global media account

Related Articles

Asia's Top 1000 Brands 2021
Jul 19, 2021
Staff Reporters

Asia's Top 1000 Brands 2021

Leaps and dives: The biggest brand moves in Asia's Top 1000 Brands
Jul 19, 2021
Matthew Miller

Leaps and dives: The biggest brand moves in Asia's ...

Asia's Top 1000 Brands 2017: Coming soon
May 19, 2017
Staff Reporters

Asia's Top 1000 Brands 2017: Coming soon

Asia's Top 1000 Brands: Compare by category in every APAC market
The Information
Jul 15, 2020
Staff Reporters

Asia's Top 1000 Brands: Compare by category in ...

Just Published

Omnicom set targets to cut staff costs by 10 per cent
12 hours ago
Siobhan Holt

Omnicom set targets to cut staff costs by 10 per cent

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.

The AI-powered imperative: How marketers can reach today's evolved consumer
18 hours ago
Ben King

The AI-powered imperative: How marketers can reach ...

As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay relevant.

Meet Lemon Man, Cass Beer's new mascot
18 hours ago
Staff Reporters

Meet Lemon Man, Cass Beer's new mascot

In its latest work since opening a new Singapore office, GUT unveils a brand platform for Korean beer Cass, spotlighting its lemony range.

Ogilvy unifies social media offering in 16 APAC markets
18 hours ago
Nikita Mishra

Ogilvy unifies social media offering in 16 APAC markets

In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social marketing. Jeremy Webb will lead the offering.