David Guerrero
Jul 11, 2016

New president proves the power of social in the Philippines

David Guerrero explains the Du30 phenomenon.

New president proves the power of social in the Philippines

Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.

Read the full article: How social media won the presidency in the Philippines

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mission possible: Four steps to make marketing teams more effective

1 Mission possible: Four steps to make marketing teams more effective

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

2 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

3 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

4 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

5 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

'Local with full autonomy': Ogilvy global leaders on their mission in China

6 'Local with full autonomy': Ogilvy global leaders on their mission in China

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

7 Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

8 Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

The Philippines' top 50 brands

9 The Philippines' top 50 brands

Moves and wins roundup: Week of February 3, 2025

10 Moves and wins roundup: Week of February 3, 2025

Related Articles

Asia's Top 1000 Brands 2021
Jul 19, 2021
Staff Reporters

Asia's Top 1000 Brands 2021

Leaps and dives: The biggest brand moves in Asia's Top 1000 Brands
Jul 19, 2021
Matthew Miller

Leaps and dives: The biggest brand moves in Asia's ...

Asia's Top 1000 Brands: Compare by category in every APAC market
The Information
Jul 15, 2020
Staff Reporters

Asia's Top 1000 Brands: Compare by category in ...

Asia's Top 1000 Brands 2017: Coming soon
May 19, 2017
Staff Reporters

Asia's Top 1000 Brands 2017: Coming soon

Just Published

OMD releases a fresh new positioning to let the industry know: ‘We create what’s next’
20 minutes ago
Luz Corona

OMD releases a fresh new positioning to let the ...

EXCLUSIVE: The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.

Creative Minds: Kartik Smetacek loves the simplicity of a twisted headline
1 day ago
Staff Reporters

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

APAC lags as Saatchi & Saatchi leads global new business charge
The Knowledge
2 days ago
Jamie Rossouw

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

Amazon's ad business soars, reaching US$56 billion in 2024
2 days ago
Matthew Keegan

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.