VDONext.com forms part of Next Media Webcast, a subsidiary of Next Media. The site hosts nine channels, each catering to the interests of a different audience, including cooking, beauty, entertainment, gadgets, e-video greetings, funny videos, how-to guides, horoscopes and an encyclopedia for parents. The website is linked with the content in Next Media, which provides readers with an interactive and media-rich experience.
Being the new kid on the block in the video-sharing industry has its challenges. But Next Media is aiming to increase awareness with this campaign and encourage higher viewership. VDONext also has a Facebook presence, allowing people to follow updates on the latest video episodes and share them with friends.
The creative work for the posters puts a twist on popular movies including 300, Hannibal, Home Alone and more. Each is geared towards a particular channel; the Home Alone theme, for instance, advertises the parental encyclopedia content and features an exhausted, stressed out couple. The project was developed by Next Media’s in-house creative department.
Next Media recently launched cable channel NextTV. The channel's animated recreation of news stories at the end of last year drew worldwide attention.
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Credits:
Project VDOnext 2010 Campaign
Client Next Media Webcast Ltd
Creative agency In-house
Chief creative officer Elaine Chow
Creative director Reo Law
Art directors Pooh Tang, Freemen Ng
Copywriters Reo Law, Elaine Chow
Exposure Print, outdoor
Being the new kid on the block in the video-sharing industry has its challenges. But Next Media is aiming to increase awareness with this campaign and encourage higher viewership. VDONext also has a Facebook presence, allowing people to follow updates on the latest video episodes and share them with friends.
The creative work for the posters puts a twist on popular movies including 300, Hannibal, Home Alone and more. Each is geared towards a particular channel; the Home Alone theme, for instance, advertises the parental encyclopedia content and features an exhausted, stressed out couple. The project was developed by Next Media’s in-house creative department.
Next Media recently launched cable channel NextTV. The channel's animated recreation of news stories at the end of last year drew worldwide attention.
Credits:
Project VDOnext 2010 Campaign
Client Next Media Webcast Ltd
Creative agency In-house
Chief creative officer Elaine Chow
Creative director Reo Law
Art directors Pooh Tang, Freemen Ng
Copywriters Reo Law, Elaine Chow
Exposure Print, outdoor
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