Mar 21, 2007

Oasis selects Ink for inflight media

HONG KONG - Long-haul low-cost carrier Oasis Hong Kong Airlines has selected Ink Publishing to launch its new inflight magazine, following a competitive tender.

Oasis selects Ink for inflight media

The first issue of the quarterly magazine will launch at the end of June, and marks the second publication from Ink’s Hong Kong office.

“We reviewed the capabilities and publications of a range of other Hong Kong and international publishers,” said Oasis chief executive officer Stephen Miller.

“We are planning to produce an innovative publication that will inform and engage our passengers as a key aspect of our onboard service.”

Ink Publishing chief executive Jeffrey O’Rourke has relocated to Hong Kong to drive the company’s growth efforts in the market.

“Ink is on a mission to breathe new life into the Asian inflight publishing market,” he said.

Source:
Campaign Asia
Tags

Related Articles

Just Published

8 hours ago

The Labubu economy and the business of joy

‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.

9 hours ago

Women to Watch 2024: Patra Patrasuwan, Yum ...

Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.

16 hours ago

Women to Watch 2024: Penelope Shell, Zenith Media

As a chief strategy and product officer, Shell has extended her remit towards building Zenith’s business, growing its clients’ brands, driving innovation and shaping the industry’s principles to be responsible towards youth.

16 hours ago

Move and win roundup: Week of April 21, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Havas, Adobe, W Communications, BurdaLuxury, UM and more.