Jenny Chan 陳詠欣
Sep 6, 2013

Ogilvy PR captures China Fortune Land Development from local agency

BEIJING - Ogilvy PR has won a new property account, China Fortune Land Development, a company that invests primarily in industrial parks.

Strategic development plan of industrial parks around Beijing
Strategic development plan of industrial parks around Beijing

The client chose Ogilvy PR over a local agency it used to work with, according to sources, because it demonstrated an understanding of "how the Chinese government works at the central and local levels".

The 12-month contract involves works covering mid- and long-term strategy for public affairs and government relations. Ogilvy PR will help the client to identify strategic government partners and regulatory stakeholders to support the firm in its industrial town development and ancillary construction businesses.

Its major customers are local governments in the area around Beijing, including Langfang, Zhangjiakou and Qinhuangdao cities of Hebei Province.

 

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

1 day ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

1 day ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.