Pizza Hut Singapore has appointed Ogilvy & Mather as its creative agency of record, following a competitive pitch.
Ogilvy will be responsible for Pizza Hut Singapore’s creative strategy, leading integrated marketing communications and social-media campaigns that localise the brand’s global identity.
The win builds on Ogilvy’s longstanding regional relationship with Yum! Brands, having previously worked with KFC and Pizza Hut in other APAC markets over several years.
Chris Riley, Ogilvy & Mather Singapore group chairman, said having worked with KFC Singapore for three years, he is delighted to add Pizza Hut to the stable.
Merrill Pereyra, CEO of QSR Brands, which operates Pizza Hut Singapore for Yum! Brands, said Ogilvy will help build the brand’s “creative and market leadership” in the country.
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