Emily Tan
Sep 6, 2012

OMD leads Recma Compitches 2011 Asia-Pacific rankings

ASIA-PACIFIC - OMD tops Recma's recently published 2011 Compitches report, which ranks media companies in terms of competitiveness, for Asia-Pacific.

OMD leads Recma Compitches 2011 Asia-Pacific rankings

OMD is followed in the rankings by Aegis' Carat and GroupM's Maxus. 

Recma's Compitches reports aims to rank media agencies based on their level of competitiveness in pitches in 2011 and over the past three years. The report ranks pitches worth more than US$2 million and identifies key pitches as worth more than US$25 million. 

The report is based on a weighted, country-by-country ranking, and key international pitches are reported as "other pitches" if the involvement of local agencies are low. 

In Asia-Pacific, China receives a weighting of six; Australia and India are each weighted three, while Singapore, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, Hong Kong, and Taiwan each weighted one. 

 

For the Greater China rankings (China, Hong Kong and Taiwan), Carat tops the list, followed by OMD and IPG Mediabrands' UM.

In Southeast Asia, Maxus and Mediacom are tied for top spot, followed by OMD. 

Initiative, OMD and Zenith Optimedia jointly hold the top three spots for India and in Australia, Maxus and Mediacom are tied for top place, followed by Mindshare. 

 

 

 

Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

8 hours ago

Agency Report Card 2024: BBDO

Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.

10 hours ago

Move and win roundup: Week of May 12, 2025

Start the week with updates on people's moves and business wins at Spotify, Wingstop, Cartology, Mahlab, and more to come.

10 hours ago

ChatGPT, conversational AI and the shift from ...

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.