OMD Philippines promotes new client service director

In her new role, Cifra will oversee all activities of OMD Philippines' client service units, as well as the agency's trading and accountability.

Cifra has been with the media agency for over five years, joining as a senior media planner in 2006. She moved on to become business manager in 2008 where she worked with a range of clients in industries such as telecoms, pharmaceuticals, food and beverages, finance and business process outsourcing.

Prior to OMD, Cifra was a senior account executive at daily newspaper Manila Bulletin, where she worked in the display advertising and special projects department for four years.

“I’ve been with OMD for quite some time now, and knowing that I’ll still be working with the same group of highly dedicated and competent individuals makes me feel confident enough to take on the new role” Cifra remarked.