‘Football carnival’ can be found on Pepsi China’s website. Although Pepsi is not the official sponsor for the soccer event, it is providing a digital soccer experience for teens with QQ registrations.
The game is set on an African-themed island. Activities and games are set around the island such as augmented reality, a webcam hand-eye co-ordination game, and behind-the-scenes Pepsi football stars. Each activity has its own prizes.
The second phase will create more user engagements. Tribal DDB have revealed that there will be ‘morning call’ applications featuring a football babe and hunk so that users don’t miss a soccer game. Offline marketing campaigns will also launch across China in June.
The creative team added, “Teens get to experience football the fun and Pepsi way from the comfort of their home an be part of a bigger movement that’s meaningful.”
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Credits:
Project Football Carnival
Client Pepsi China
Creative agency Tribal DDB Shanghai
Senior digital producer Itsuki Wang
Associate creative director Jackie Wang
Senior art director Tengchuen Swee
Creative director William Chang
Media director Jack Wu
Business director Daryl Ho
Account servicing Sasha Hsieh, Vera Tong
Exposure Online
The game is set on an African-themed island. Activities and games are set around the island such as augmented reality, a webcam hand-eye co-ordination game, and behind-the-scenes Pepsi football stars. Each activity has its own prizes.
The second phase will create more user engagements. Tribal DDB have revealed that there will be ‘morning call’ applications featuring a football babe and hunk so that users don’t miss a soccer game. Offline marketing campaigns will also launch across China in June.
The creative team added, “Teens get to experience football the fun and Pepsi way from the comfort of their home an be part of a bigger movement that’s meaningful.”
Credits:
Project Football Carnival
Client Pepsi China
Creative agency Tribal DDB Shanghai
Senior digital producer Itsuki Wang
Associate creative director Jackie Wang
Senior art director Tengchuen Swee
Creative director William Chang
Media director Jack Wu
Business director Daryl Ho
Account servicing Sasha Hsieh, Vera Tong
Exposure Online
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