BANGKOK - Phoenix Marketing and Public Relations announced that it has been selected to provide advertising and marketing services for Geniox Foods, a natural and organic food retailer that is expanding operations to Thailand, Singapore and Malaysia.
Jonathan McDougal, CEO of Phoenix, said that Geniox Foods is looking to differentiate and introduce itself in SE Asia, and the agency is looking forward to working with such a well-regarded food retailer.
Phoenix Marketing and Public Relations, which is headquartered in Singapore with offices in Bangkok, Thailand and Shanghai, was launched in 2008 by ad and automotive industry veteran McDougal. Clients include MedConcierge, Soulbooks and DE Ball Bearings among others.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Toby Southgate had left Forsman & Bodenfors last October as global chief executive.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.
With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.
Jeswani, who is also CEO of Ogilvy Singapore and Malaysia, will take on additional duties as ASEAN CEO, a newly created role focusing on growth in this important sub-region.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)