Pixel Media signs partnership with Rotikaya.com to engage Malay-speaking women

Since the signing of the agreement with Rotikaya.com, Pixel Media has signed up key advertisers on the site including Celcom, Maxis and Petronas.

According to Comscore, Rotikaya.com has a unique reach of more than 217,000 unique users per month, with 60 per cent of the audience white collar Malay women with increasing consumption power. The site's unique user base has doubled from a year ago.

Aaron Chin, regional director, Southeast Asia, for Pixel Media said, “As consumers begin to seek content focused on specific topics and niches, we are seeing demand from advertisers increase for these audiences.”

In addition to standard display advertising, Pixel Media said it is sharpening its focus and capabilities to include branded entertainment as part of its core offering with each of its partners, enabling advertisers to tell their stories in an engaging, involving and compelling ways.

Mohd Ismail bin Baharudin, founder and managing director of Rotikaya.com, said, “In the short time that we have partnered with them, Pixel Media has demonstrated its creativity and closeness to the market in meeting the advertiser’s changing needs.”

For instance, this month Pixel Media launched Levi’s curve ID branded entertainment project in Malaysia, working in conjunction with its exclusive web partner, Tongue In Chic, a leading fashion blog.

The campaign features a series of interviews with real Malaysian women, including artists and writers like Sharon Chin, Seow Yee, Junad, who embody the Levi’s brand narrative of ‘pioneering’ in line with its brand campaign launched in 2011: 'Go forth'.

The project brings together a series of aspirations and motivational factors to viewers. To complement the five-part series of five-minute videos, ad banners showcase the latest Levi’s curve ID campaign visuals.

Joleyn Chin, marketing manager of Levi’s Malaysia, said “We’re always on the lookout for relevant and strategic ways to share our product stories with our consumers. Levi’s curve ID advocates to ‘shape not size’ when it comes to women and it’s also about celebrating individuality amongst real women.”