Pixel Media spins off mobile ad division, relaunches it as Snap Mobile

Snap Mobile has set up a team of eight mobile advertising professionals in various functions dedicated to educating and advocating mobile advertising as an effective marketing tool to the advertising community.

The company currently offers advertising on iOS, Android and Mobile Internet platforms and represents exclusively over 40 of Hong Kong’s leading and premium apps and mobile internet sites.

Ad offerings on the network includes standard display, rich media and video ad formats as well as custom programs such as app sponsorship, advertorials and branded entertainment.

Key partners include Microsoft Advertising Mobile opportunities, Now.com, Mingpao.com, Discuss.com.hk, Uwants.com, Ticketing (Broadway Cinemas), Commercial Radio Interactive, Metro Daily, Metro Pop, and others.  Collectively its mobile network generates over 200 million impressions per month and has over 4.5 million installations.

The official launch comes at a time when smartphone penetration and usage in Hong Kong has soared, with mobile penetration at 220 per cent and smartphone adoption of over 50 per cent of penetration according to OFTA.

A recent survey conducted by the HK Advertiser’s Association (HK2A) indicated that advertisers are expected to allocated up to 4 per cent of their total ad expenditure on mobile and this is expected to increase significantly in the next several years.  Across Asia Pacific, eMarketer predicts that mobile advertising will hit US$2.6 billion in 2012 and grow to over US$5 billion by 2016.

Kevin Huang, CEO of Pixel Media said, “We believe that the post-PC era has arrived and that smartphones and tablets will if not already take up a significant amount of your media time and as such advertisers will follow."