The business unit will work with the network's current clients and draw from its pooled talent and resources. A head for the unit has been appointed but OMG said it wasn't yet ready to disclose the person's name and would only do so in a few weeks.
OMG Asia-Pacific launches mobile specialist arm, Airwave
SINGAPORE - Omnicom Media Group Asia-Pacific has launched Airwave, a specialist business unit that combines the strategic and activation capabilities of OMD and PHD in the mobile space.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Mars launches global agency review
The review encompasses all its agencies, bar creative.
WPP takes total ownership of T&Pm
Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.
Of fandom, kawaii, and marketing: Hello Kitty turns 50
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.
Performance vs. branding? You're asking the wrong ...
While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.