The Work
Staff Reporters
Oct 26, 2010

Pizza Hut's indulgence campaign boosts enjoyment of Cheesy 7 pizza

Pizza Hut has partnered with JWT Singapore to create buzz around its indulgent new Cheesy 7 pizza with the introduction of 'The Guru' on social media.

The quack Guru propogates the pleasures of indulging in cheezy pizza

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

Bonds taps Robert Irwin to show how wild comfort down under can really get

3 Bonds taps Robert Irwin to show how wild comfort down under can really get

No one talks about ads anymore: Have they lost their pop-culture charm?

4 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

5 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

6 WPP offers free Friday lunches to lure staff back to office

BMF opens first APAC office in Hong Kong to drive regional growth

7 BMF opens first APAC office in Hong Kong to drive regional growth

Labubu, the art toy craze and why grown-ups can’t get enough

8 Labubu, the art toy craze and why grown-ups can’t get enough

Thai influencer walks out of KFC ad mid-set

9 Thai influencer walks out of KFC ad mid-set

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

10 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Related Articles

Pizza Hut uses trick shots, in real life and on a foosball table, to keep consumers hooked
Oct 7, 2020
Rahul Sachitanand

Pizza Hut uses trick shots, in real life and on a ...

Creative Minds: Ed Cheong
Jul 1, 2021
Staff Reporters

Creative Minds: Ed Cheong

Pizza Hut lures lunchtime queues in Hong Kong
Apr 1, 2025
Ad Nut

Pizza Hut lures lunchtime queues in Hong Kong

Pie, purpose and pandemic: Pizza Hut's pan-Asia pan-pizza plan
Nov 2, 2020
Surekha Ragavan

Pie, purpose and pandemic: Pizza Hut's pan-Asia ...

Just Published

Coachella: The California music festival-turned ‘marketing mecca’
1 day ago
Julia Walker

Coachella: The California music festival-turned ...

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

Clicks, consent, and conscience: Marketing to the young consumers online
1 day ago
Little Yadav

Clicks, consent, and conscience: Marketing to the ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

Bats, reels, and buys: The new IPL media mix
1 day ago
Vinita Bhatia

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.

Omnicom Media Group consolidates influencer capabilities under Creo brand
The Information
1 day ago
Shauna Lewis

Omnicom Media Group consolidates influencer ...

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.