Launching island wide in major districts in Hong Kong, the promotional advertisements involves a wide mix of outdoor media: tram shelters, billboards, taxi tops, outdoor televisions and shopping malls.
The interactive game will begin on 11 June. People would participate in the event via sms directing towards six designated tram shelters and billboards. Prizes will be given away on a daily basis.
POAD has also partner with shopping mall Harbour City to hosts performance and on-site games.
Taxis with 3D soccer displays will roam around Hong Kong and they are supported by Budweiser, the official beer for 2010 FIFA World Cup and a other sponsors.
Credits:
Project Move by the Soccer’s Thrill
Creative agencies POADESIGN, Abracadabra Communications, VUE
Production companies Abracadabra Communications, VUE, Murasaki
Exposure Outdoor, online
The interactive game will begin on 11 June. People would participate in the event via sms directing towards six designated tram shelters and billboards. Prizes will be given away on a daily basis.
POAD has also partner with shopping mall Harbour City to hosts performance and on-site games.
Taxis with 3D soccer displays will roam around Hong Kong and they are supported by Budweiser, the official beer for 2010 FIFA World Cup and a other sponsors.
Credits:
Project Move by the Soccer’s Thrill
Creative agencies POADESIGN, Abracadabra Communications, VUE
Production companies Abracadabra Communications, VUE, Murasaki
Exposure Outdoor, online
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