football
Singapore minister apologises after calling Hong Kong's football team 'idiots'
Caught on camera calling Hong Kong players and fans “idiots,” SG acting culture minister David Neo now says he “probably should have been more respectful.”
Under Armour unveils football campaign urging players to ‘be the problem’
The work was created by Uncommon Creative Studio.
Heineken trusts Korean football fans with keys to unmanned bars
An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.
How Asia is redefining football fandom for the digital age: Report
The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.
Japan Airlines campaign ropes in Liverpool football stars
Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.
ID Mobile taps into football transfer deadline by flagging up customer 'signings'
The campaign was created by Trouble Maker.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins