football
Heineken trusts Korean football fans with keys to unmanned bars
An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.
How Asia is redefining football fandom for the digital age: Report
The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.
Japan Airlines campaign ropes in Liverpool football stars
Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.
ID Mobile taps into football transfer deadline by flagging up customer 'signings'
The campaign was created by Trouble Maker.
A view from Dave Trott: Play the advantage
The brief is a set of rules and marketing’s job is to enforce the brief, says Dave Trott.
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Women's World Cup: seeing is not the same as believing
As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.
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