Staff Reporters
Jul 4, 2014

PropertyGuru adds condos to Singapore Great Sale shopping lists

SINGAPORE - Property website PropertyGuru.com is getting innovative with its usage of the Great Singapore Sales (GSS) to catch the eye of bargain hunters.

An activation effort in the Orchard shopping district
An activation effort in the Orchard shopping district

PropertyGuru has worked with leading developers to produce a list of low-priced condos. Dubbed the PGSS (PropertyGuru Great Singapore Specials) supplement, it is available in print and on a microsite.

PGSS boasts properties with selling prices up to $150,000 lower than their initial launch price. It also features condo projects with immediate occupancy, complete interiors, and partial absorption of the buyer's stamp duty.

“The PGSS aims to highlight smart condo buys at attractive entry points for property seekers who are in the market to purchase a condo for either residential or investment purposes,” said Steve Melhuish, co-founder and CEO of PropertyGuru.

Developed together with creative agency Brilliant, the two-month initiative is timed to coincide with the GSS. The campaign kicked off on a broad range of digital, broadcast, outdoor and online channels with a series of teasers.

“In light of Singapore’s most iconic sale, the GSS gave us the perfect opportunity to talk to customers with an eye for a bargain," said Jon Pye, creative partner at Brilliant. "The ‘P’GSS is the first coordinated property sale—so as well as a new wardrobe, you can pick up a new home to keep it in.”

PropertyGuru claims the initiative has helped create a spike in lead-generation of an average 14 times for the properties listed.

 

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

Cision CEO Cali Tran takes a new role

Tran has moved to the position of chairman at Cision, which is searching for a permanent replacement.

7 hours ago

Pinterest warns of year-end ad slowdown in Q3 earnings

Shares in the social media company slumped following the announcement, despite strong user numbers and top- and bottom-line growth.

7 hours ago

Brands and brand leaders react to Trump’s presidenti...

Many company leaders congratulated Donald Trump on becoming the next US President-elect, while some are expressing heartbreak.

2 days ago

The return of Donald Trump: What it means for ...

As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.