Publicis Modem appoints associate creative director

A founding member of Malaysia’s digital agency IF Interactive, Ting’s work has won numerous awards at the Webbys, Kancils and Malaysian Creative Circle Awards.

IF Interactive, meanwhile, won the agency of the year accolade at Malaysia’s Kancil Awards on the back of its creative work and some highly visible digital campaigns for major industry players such as Digi, Toyota Lexus, Visa, Unilever, KFC, Discovery Channel and Canon.

“Hot on the heels of our hire of Tom Eriksen, alumnus of legendary Swedish digital shop Farfar, as creative director, Birdie’s hire just means we put money where our mouth is: Digital at the core of our work,”Ajay Thrivikraman, executive creative director at Publicis, said.

“Birdie’s entrepreneurial background also brings a fresh point of view and a different energy to how we create solutions for our clients.”