Purpleclick bolsters search team

Loh previously worked as an analyst for brands such as GE Money and Citibank, where he helped to develop its ‘Citibank instant cash’ campaign.

According to PurpleClick’s managing director Leonard Tan, to whom Loh will directly report in Singapore, the company aims to strengthen its analytical department at a time when the nature of digital campaigns have become increasingly complicated.

“Search marketing campaign reports are no longer simple lists of keywords stating how many impressions and clicks have been achieved, but detailed analysis giving insight on how the campaign can be improved,” Tan said in a release. “When added with web analytics, the power of search marketing is further enhanced.”