Royal Philips Electronics launches largest online campaign outside US

The three-month campaign promotes Philips’ healthcare solutions and will roll out in four markets, China Germany, UK and the US. The touchstone of the campaign is a ‘Myth or Fact’ website which addresses health and wellness issues, backed by information from Microsoft Encarta.

A gadget leading to information on Philips products has also been developed for Live.com, Windows Vista and Windows Live Spaces users. The partnership is part of a wider brand campaign, developed by Tribal DDB and Isobar/Carat Global Management.

“We are delighted to expand our relationship with Philips,” said Tom Bowman, director, Microsoft Digital Advertising Solutions, Multinational Sales.

“Incorporating other Microsoft products, in this case Encarta, demonstrates the unique opportunities we can offer advertisers through our expanding ad network across multiple countries”.