The Work
Benjamin Li
Feb 21, 2011

Samsung’s viral campaign for Android draws 1.5 million hits in Hong Kong

To establish Samsung's leading position in the Smartphone category with the launch of its latest Android series after CNY, Leo Burnett Hong Kong created a viral video campaign which reached a record breaking 1.5 million hits in Hong Kong within a week.

Leo Burnett HK launches viral video campaign for Samsung's Android series

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