Singapore-based TSLA was appointed after a four-way pitch over a period of three months.
“The closed-door pitch saw both international and local agencies outperform one another and the
eventual decision to arrive with TSLA was a unanimous one made by the entire team which consisted of management and marketing personnel from across Asia,” said Michelle Anne Ng, corporate & consumer marketing for Simmons South East Asia.
The TVC-led campaign, with 30 and 45-second spots, is scheduled to run in the last quarter of the year and will also feature above-the-line, retail and in-store components.
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