Staff Reporters
Sep 20, 2011

Simmons appoints TSLA across Asia

SINGAPORE - Bedding company Simmons has engaged independent creative agency TSLA (The Secret Little Agency) for its regional Asian account which includes Singapore, China, India, Hong Kong and Taiwan.

TSLA will be leading Simmons' regional account in Asia
TSLA will be leading Simmons' regional account in Asia

Singapore-based TSLA was appointed after a four-way pitch over a period of three months.

“The closed-door pitch saw both international and local agencies outperform one another and the
eventual decision to arrive with TSLA was a unanimous one made by the entire team which consisted of management and marketing personnel from across Asia,” said Michelle Anne Ng, corporate & consumer marketing for Simmons South East Asia.

The TVC-led campaign, with 30 and 45-second spots, is scheduled to run in the last quarter of the year and will also feature above-the-line, retail and in-store components. 

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