Singapore Airlines and NYC roll out the welcome mat

Forgive the world for forgetting that most people are indeed welcome in the US, especially if they plan to stay temporarily and spend money.

To remind Singaporeans, NYC & Company, the Big Apple's official destination marketing company, has teamed up with Singapore Airlines for an OOH campaign that depicts Lady Liberty telling Singaporeans she 'Welcomes You. Always'. 

The tagline and in-house creative is part of a global US$20 million campaign launched in 24 markets. 

The Singapore initiative with the national carrier, aimed at selling flights to New York, is valued at US$360,000 and is running in JC Decaux bus shelters along Orchard Road from January 1 to March 31. 

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