Singapore Media Awards announces finalists

Organised by the Association of Accredited Advertising Agents Singapore (4As), the Singapore Media Awards (SMA) recognises innovative media practices and strategies that contribute to an effective advertising campaign.

It celebrates the achievements and contributions of Singapore’s media talents, as well as reinforces the importance of media in the success of a well-executed advertising campaign. Vandana Jagwani, general manager of Mediacom Singapore, was named as its chairperson early this year.

Last year, Mindshare Singapore was named ‘Media Agency of the Year’ for a second year, and ZenithOptimedia was awarded the Grand Prix for its ‘Heineken Office Chair Grand Prix’ campaign.

Below is the list of finalists:

Best Use of Digital
Olay Project 360: Challenging Indifference
Moment of Truth
Be Positive
Mercedes-Benz C-class Coupe Signature Drive
Big On Winning

Best Use of Mobile
NIKE 4Silos
35th Anniversary Celebration
Big On Winning
Mercedes-Benz 125! Race
SingTel mioTV Modern Family Season Pass

Best Use of Search
Starwood Hotels & Resorts
Pizza Hut-Using Search for Higher Sales Growth
SingTel mioTV BPL Crisis Management
AirAsia Berhad
SingTel eshop Relaunch

Best Use of Magazine
HTC One X-Catalog Takeover
Scan for a Scent
Kenzo Flower Tag
Nestle Infant Nutrition
Magnum Pele Coco

Best Use of Newspaper
Color It Up!
BMW 7 Series
Fortune Flows
Samsung GALAXY Doodle A Note
Louis Vuitton Store Opening: Island Maison@Marina Bay Sands

Best Use of Outdoor
IKEA Catalogue Inspires
Sunsilk Weather Defence
Let's Get Active Together Anytime, Anywhere
Elizabeth Arden-Juicy Couture Scent Seal Wall
Singapore University of Technology & Design - Women's Campaign

Best Use of Radio
Men's Only
So You Wanna be a DJ
Strike While Rod is Hot
Let Chicken and Duck Tell the Story
SingTel Youth NSF Make-a-Wish Engagement

Best Use of Television
Generation "Shai"
Fortune Flows
Onto The Treasure Trail
AsiaRooms.com "DealCations"

Best Business to Business Campaign
Creating & Fuelling Content for a C-suite Audience through Insight
Real Real-time Computing with SAP

Best Experiential Marketing Campaign
7UP 3D Drawings
Moment of Truth
I need a snooze
The Heineken Social Tree
Coca Cola Chinese New Year-2012 Bringing Togetherness

Best Integrated Media Campaign
StarHub Hub It
Tiger Beer Heist
Pampers Joyful Baby
Subway-S$5 Combo. Every Day. All Day
Gillette Fusion ProGlide: Turning Skeptics into Believers

Best Pan Asian Campaign
Generation "Shai"
NIKE 4Silos
Mercurial Vapor VIII
STB Your Singapore Guide App
Ultrabook Myths - BUSTED! With HP's Folio13

Best Strategic Launch
Tiger Beer Heist
Day to night with TRUEYE
Mercedes-Benz C-class Coupe Signature Drive
Pack Your Bags, Singapore (Expedia.com.sg Launch 2011)
Gillette Fusion ProGlide: Turning Skeptics into Believers

Best Smart Use of Media Campaign
Men's Only
Sort Me Out
I Need a Snooze
Kia- The Married Men's Soul
Puma - What's Your FAAS Beat?

Best Youth Marketing Campaign
Uniqlooks
Idiot's guide to Shisha
So you wanna be a DJ
Puma - What's Your FAAS Beat?
F&N Sparkling Drinks-S'pore Dance Delights Vol 3