Maisie McCabe
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Troy Ruhanen: 'I wouldn't have taken OAG job if it ...
The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.
Annette King leaves Accenture Song and steps back ...
Moving from Publicis to join Accenture Song in 2023, King's decision comes in the wake of a recent health experience.
Campaign CMO Outlook 2024: Why marketers still want ...
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
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OMG WTF is OAG?
Omnicom's new advertising division purports to be something new, so what does it have on offer? Campaign UK's editor Maisie McCabe explores.
Maybe Cannes Lions isn't capable of picking all of ...
Creatives congregate at Cannes for validation, yet the festival can favour the sort of advertising briefs many of them try to avoid.
The creative backlash against Apple 'Crush' missed ...
Apple is diluting its advertising pedigree with low-grade thinking.
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