Social commerce service glomp lets users send gifts to social media friends

Named after the online slang meaning "to hug someone enthusiastically", glomp will be available as an app on Facebook and in mobile stores.

Once registered, glomp users can select a friend they'd like to treat, then choose from a menu of products available at their location before clicking the purchase button. The lucky friend will receive an instant notification and a voucher ready for redemption. 

Currently, the service focuses on food and beverage merchants but has plans to increase the range of its gifts. Current partner merchants in Singapore include Cedele, Häagen-Dazs and Le Noir.

The service was created by Zachary Lai who has plans to launch glomp globally so users can gift friends worldwide.