Media News
James Swift
Mar 18, 2015

Sorrell: The full-service toothpaste is out of the tube

LONDON - Sir Martin Sorrell, the chief executive of WPP, rejected the idea of a return to full-service agencies at a talk hosted by the Institute of Practitioners in Advertising Monday evening.

Sir Martin Sorrell (left) talks to Evan Davis

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

3 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Hari Raya 2025: The APAC campaigns you need to see

4 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

5 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

6 VML & Ogilvy Japan names co-CEOs

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

Meta's APAC chief Dan Neary steps down after more than a decade

9 Meta's APAC chief Dan Neary steps down after more than a decade

Unilever uses digital twins to accelerate content creation

10 Unilever uses digital twins to accelerate content creation

Related Articles

Sir Martin Sorrell on India and China's creative potential
Jul 11, 2021
Raahil Chopra

Sir Martin Sorrell on India and China's creative ...

Media360Asia video highlights: Sir Martin Sorrell
Apr 14, 2014
Staff Reporters

Media360Asia video highlights: Sir Martin Sorrell

Ask Sir Martin Sorrell a question (seriously)
Mar 1, 2019
Staff

Ask Sir Martin Sorrell a question (seriously)

Sir Martin Sorrell to speak at Media360Asia
Dec 7, 2012
Staff Reporters

Sir Martin Sorrell to speak at Media360Asia

Just Published

Why Snap’s creative chief is doubling down on ephemeral content
6 hours ago
Surekha Ragavan

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

Women to Watch 2025 is now open for entries
7 hours ago
Staff Reporters

Women to Watch 2025 is now open for entries

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.

Retail media in ANZ is maturing beyond performance capabilities: report
7 hours ago
Matthew Keegan

Retail media in ANZ is maturing beyond performance ...

Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.

Droga5 names Tara Ford London CCO as global creative line-up evolves
8 hours ago
Maisie McCabe

Droga5 names Tara Ford London CCO as global ...

During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.