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News Corp agrees to buy Unruly; agency execs react
News Corporation has agreed to acquire Unruly Holdings Limited in a deal that values the video ad tech company at up to US$177 million, but industry experts are questioning how the publisher of The Times, one of the first websites in the UK to introduce a paywall, is looking to increase the virality of its content.
Things you hear in agencies: 10 of the best
To mark the release of Agency Quotes, Campaign has picked out 10 of its favourite snippets overheard in adland.
Aussie TVC leads off global Pedigree campaign ...
AUSTRALIA - Mars pet-food brand Pedigree is launching a global campaign that shows dogs bringing out the best in humanity, and Clemenger BBDO Melbourne has created the campaign's first TV spot.
BBDO, OMD win global Bacardi account
GLOBAL - Bacardi is consolidating its global advertising, media and digital work into BBDO and OMD.
Sorrell: The full-service toothpaste is out of the tube
LONDON - Sir Martin Sorrell, the chief executive of WPP, rejected the idea of a return to full-service agencies at a talk hosted by the Institute of Practitioners in Advertising Monday evening.
Johnnie Walker hires Anomaly to global creative account
The announcement ends a 15-year relationship with Bartle Bogle Hegarty.
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