Asiya Bakht
Nov 25, 2008

Spectrum Worldwide launches Cycle Singapore 2009 with a new campaign

SINGAPORE - Spectrum Worldwide has launched a BBDO/Proximity created push to announce Cycle Singapore 2009, Singapore's first mass cycling event.

Spectrum Worldwide launches Cycle Singapore 2009 with a new campaign
The campaign will run till February 2009 and aims to attract participants and spectators to the event.

As part of this campaign, BBDO has developed “an intensive three-month marketing plan” which includes creating a unique identity for Cycle Singapore,
translated across all marketing collaterals and through-the-line communications, PR and on-ground engagement. The media mix also includes press, online, outdoor and trade.

This event takes place on closed public roads and caters to all level of cyclist from professional to beginner.

Related Articles

Just Published

5 hours ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

6 hours ago

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

10 hours ago

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.