SPH | The Straits Times: A Part of My Life | Singapore

This year’s campaign focuses on how the various sections found in The Straits Times and The Sunday Times - Home, Money, Forum, Taste and Relax - play an integral role in a reader’s life. The campaign serves to communicate the newspaper's commitment in providing best quality content to the 1.44 million readers who make The Straits Times brand a part of their lives.

The campaign shows that, from social issues close to home, daily global business news, different perspectives and discourse by readers in the forum section to relaxing lifestyle stories, The Straits Times is the key source of many things that matter to Singaporeans and those who have made this city their home. For over six weeks, the five-part campaign series can be seen on SPH's newspapers - The Straits Times, The Business Times, The New Paper and my paper - as well as on SPH MediaBoxOffice's digital outdoor network, the largest in Singapore.

Readers can also look forward to a chance to win a Volkswagen Golf 1.4 TSI in a contest that will start on Saturday 15 August.

In addition, a 3-week online promotional contest - "The Straits Times : A Part of My Life" - was launched on 6 August. The contest aims to promote The Straits Times tagline “a part of my life” by inviting readers to contribute on how the newspaper is a part of their lives.

Editor of the The Straits Times, Han Fook Kwang, said: “We are very grateful for the support of our readers all these years - all 1.4 million of them who read us every day. We've tried over the years to make The Straits Times relevant to them and, wherever necessary, to make changes to the paper to meet their changing needs. We will continue to find way to improve our coverage both in print and online so as to grow our readership."






Credits:
Project The Straits Times: A Part of My Life
Client The Straits Times, Singapore Press Holdings
Creative agency SPH Creative Services
Executive creative director Linda Leong, Tommy Lim
Art directors Ahmad Sadali, Derek Wang
Copywriter Caroline Chew
Director of photography Hanchew Studio
Editor & re-toucher Hanchew Studio
Exposure Print