TAIPEI - TaiShin International Bank called a three-way creative pitch in Taiwan three weeks ago, and participating agencies are expecting the results soon, according to an agency source who was invited to join the pitch.
TaiShin Bank is one of the top four banks in Taiwan competing with China Trust, Cathay United and Fubon Bank.
BBDO is the current creative agency for TaiShin Bank.
The first round included United, BBDO and Chiel, while only BBDO and United made the cut for a second round, according to sources.
A source added that the pitch is happening as part of a regular three-year procurement cycle.
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