Taru Jain joins XM as managing director of Singapore

The position has been vacant since Paul Soon was promoted to regional director in April this year.

Jain has over 15 years experience and began his career in India at Lowe Lintas as an account manager for Unilever. Thereafter, he spent five years at LBi in London in a digital role.

Jain then returned to Asia to work as head of digital and integrated marketing for Y&R Singapore before leaving in October.

Soon said he was “delighted” with the appointment and that Jain “possesses a potent combination of global digital planning and integrated marketing experience, which will greatly benefit our clients”.

Jain added: “XM is one of the strongest digital brands in Singapore; a forward looking agency that is extremely well poised to navigate clients through the fast changing marketing environment.”